What is casino affiliate?

In today’s world, every online casino has to cope with many restrictions that prevent them from spreading the word about their projects. It has more to do with regulations in different countries, so somewhere the situation is better and somewhere worse. But a solution has been found in the form of affiliate marketing.

The main purpose

This type of partnership involves close cooperation of projects with third-party publishers. The owner company pays remuneration to partners, and their task is to attract an audience to the project site.

Third-party publishers are also referred to as affiliates, and the company offers them a commission. Thus, cooperation is tied to the mutual motivation of the two parties. The owner of an online casino is interested in making his project as convenient and attractive as possible for users, while the partner is looking for many options to attract an audience more efficiently. Under such conditions, assessing the cooperation’s reliability and mutual benefit is easy. That is why a reliable partner is always worth its weight in gold.

Importance in the igambling industry

With the advent of online casinos, every project that used to be just a physical one or required a lot of investment to realize a project is now much easier to implement. In this regard, the competition has become great and is increasing every day. The growth rate is estimated to be 8.8% over the next five years.

Thus, the number of requests for placing casinos on various sites is also growing, and ordinary players have also noticed this trend. Now the gamblers’ requirements and evaluation of projects are increasing at the same rate.

What Is a Casino Affiliate?

The partner helps the online casino operator to find and attract the ideal target audience. He contacts the target audience through his sources and invites them to visit the online casino and register or offers unique conditions through an affiliate link.

There are two main types of affiliates: The Casino Blogger and A Comparison Website.

Casino Blogger

Some people make their content on their own websites, YouTube, TikTok, and others. Such people talk about their experiences at specific casinos or special affiliate program offers. Most often, banners or direct referral links are used.

Comparison Website

Such sites collect a lot of casinos and compare them to each other or divide them into different categories to find the ones with the best offerings for certain games.

Also, they indicate the minimum deposits, maximum winnings, the number of different promotions, and the like. It often attracts interested players who are looking for new online casinos.


To summarize the above, affiliate marketing is an equally great tool for both the casino and the potential player. Usually, if the audience of a certain resource or blogger likes gambling, it is an ideal opportunity to promote the project and give the audience a good experience. 

Difficulties may arise only when choosing a good service worth promoting, and if you haven’t found one yet, you can check out JoinAff. Our brands have thousands of well-known games, live casino, roulette, poker, and many others. We also have special offers for future partners.